21X Names Adam Squire President of 21X SPORTS

Oct 8, 2026
Adam Squire will lead strategy, partnerships and commercial growth for the 21X SPORTS revenue platform.

21X named Adam Squire president of 21X SPORTS in a press release. He will oversee market strategy, partner development and commercial growth for the sports revenue platform.

Squire joined CapStone Holdings in 2022 and leads sports operations for GameAbove Sports. His work includes professional athlete relationships, sports partnerships, collegiate athletics, golf technology, youth programs and events.

21X SPORTS uses AI across voice, SMS and email for ticket sales, renewals, merchandise, event logistics, fan service, sponsorships and customer reactivation. The platform can answer questions, identify intent, present offers and route qualified customers to team personnel.

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