AI news from the world of sport: clubs, leagues, federations and the companies that supply them. Player tracking and performance analysis, scouting and recruitment, injury prediction, officiating and video assistance, broadcast production and automated highlights, commentary and translation, ticketing, sponsorship and fan engagement, and stadium operations.
The Mid-American Conference will use uReport to create and publish content about athletes, coaches, events and programs across its 12 member institutions.
Stryker completed the first hip arthroscopy using SportSuite Vision on Apple Vision Pro after receiving FDA De Novo authorization for the surgical application.
YinzCam and Halo23 have formed an exclusive partnership to support YinzCam's growth across the GCC, Australia, and New Zealand.
Galbot humanoid robots completed more than 100 consecutive autonomous tennis rallies against human athletes during a live match at the Second World Humanoid Robot Games in Beijing.
The Las Vegas Raiders named Waymo their official ride hailing partner for Allegiant Stadium, with dedicated pickup and drop off areas planned for games, concerts, and major events.
SuperOne has accelerated work on an AI native fan engagement platform for sports and entertainment. The company has also set up a dedicated AI research and engineering unit for the platform.
NASSR FC and HUMAIN have announced a strategic sponsorship for the 2026 to 2027 season covering jersey sponsorship, naming rights for a new training center, and AI use in football operations.
Apollo.io has signed a multiyear sleeve and go to market partnership with the San Jose Earthquakes to deploy its AI GTM system across ticket sales, sponsorship management, lead routing, and renewals.
Migu introduced an AI powered viewing experience for the 2026 FIFA World Cup, combining automated commentary, tactical visualization, and interactive prediction features that engaged millions of fans across China.
Lenovo, FIFA’s Official Technology Partner, has unveiled AI analytics and 3D player avatars to enhance viewing and team insights for the FIFA World Cup 2026 across North America.
Game Theory has launched with the acquisition of MVP Index, integrating patented sponsorship measurement technology with strategic advisory services to deliver data-driven insights for brands and rights holders.
Nielsen’s Gracenote and PubMatic have announced a partnership to integrate Gracenote’s content intelligence into PubMatic’s platform, enabling advertisers to transact connected TV inventory based on specific program and live sports data.
Fastbreak AI has entered a multi-year partnership with Lega Serie A to use its Pro Schedule platform for managing Italy’s top football league fixtures, optimizing club needs and broadcast requirements.
Ivo has partnered with New Zealand Football to serve as the Official Legal AI Partner of the All Whites, integrating its contract intelligence platform into the organization’s operations.
Alianza has partnered with sports technology firm ai.io to integrate the aiScout app into its 2026 tour, offering Hispanic soccer players across the United States access to AI-based talent evaluation and scouting opportunities.
Infosys has extended its partnership with Roland Garros through 2031 and introduced new AI tools for the 2026 tournament, including an interactive StatsBot, a humanoid robot, and enhanced real-time match insights.
Luffa AI has secured a strategic equity investment from GoFintech Quantum Innovation Limited, valuing the company at $220 million. The partnership will focus on AI, quantum security, blockchain, and compliance fintech development.
Enhanced has entered a strategic partnership with Rezolve Ai to integrate AI technology into its Live Enhanced digital telehealth platform, including AI medical concierge and consumer insights features.
SkillWaze and Amplibotics have formed a strategic alliance to train student-athletes from the National Esports Collegiate Conference as certified robot pilots across 500 universities, combining AI skill verification and industrial teleoperation training.
Cognizant has been named the Global AI Services Partner for the Aston Martin Aramco Formula One Team. The partnership aims to advance AI applications across the team's operations and fan engagement systems.
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