AdCellerant and Vendasta Expand AI Marketing Tools for SMBs

AdCellerant and Vendasta have announced an expanded strategic partnership to deliver AI-driven marketing and business tools to more than 250,000 small and medium-sized businesses (SMBs), announced in a press release. This collaboration integrates AdCellerant's digital advertising platform, Ui.Marketing, with Vendasta's AI customer acquisition and engagement platform.

The enhanced partnership allows Vendasta partners to access AdCellerant's digital advertising solutions, including Programmatic Display, Connected and Streaming TV, Digital Out-of-Home (DOOH), and Local SEO. Meanwhile, AdCellerant partners can now offer Vendasta's AI-powered business tools, such as AI Receptionist and custom AI employees.

This integration aims to provide a seamless connection between lead generation and lead management, enabling local businesses to drive demand through digital advertising and convert leads more effectively through automation and AI. The partnership reflects both companies' commitment to empowering SMBs with comprehensive tools to manage the entire customer journey efficiently.