Adswerve Earns Adobe Real-Time CDP Specialization
Adswerve said in a press release that it received Adobe Real-Time Customer Data Platform specialization. The designation requires verified client implementations and certified team members.
Adswerve has deployed Real-Time CDP for several enterprise clients. The platform combines data from websites, apps, customer relationship management systems, and offline sources into customer profiles for personalized and predictive marketing.
The consultancy also works with Adobe CX Enterprise Coworker, which coordinates workflows across Real-Time CDP, Customer Journey Analytics, Adobe Journey Optimizer, and other customer experience applications. The system retains human approval before campaigns launch.
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