Apple to Expand AI Investments and Explore Acquisitions

Jul 31, 2025
Apple plans to significantly increase its AI investments and is open to mergers and acquisitions to accelerate its AI strategy, according to CNBC.
Apple to Expand AI Investments and Explore Acquisitions

Apple Inc. plans to significantly increase its investments in artificial intelligence and is open to mergers and acquisitions to accelerate its AI strategy, according to CNBC. CEO Tim Cook emphasized the importance of AI, describing it as one of the most profound technologies of our lifetime.

During the Q3 2025 earnings call, Cook stated that Apple is embedding AI across its devices and platforms. The company has already acquired seven companies this year to bolster its AI capabilities, although none of these acquisitions were substantial in terms of dollar amount.

Apple has faced criticism for delays in launching AI features, including improvements to Siri. However, the company maintains that it prioritizes quality over speed, ensuring that products work as promised before release. Upcoming AI features include live translation and an AI-powered workout buddy, with more personalized Siri improvements expected in 2026.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Daily AI Brief.

Also, consider following us on social media:

AI Brief AI Brief (X)
Free newsletter

Daily AI Brief

Daily report covering major AI developments and industry news, with both top stories and complete market updates

AI Token Webinar

Market report

2025 Generative AI in Professional Services Report

Thomson Reuters

This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.