Asda Adds Rokt AI Offers to Online Checkout

Oct 8, 2026
Asda is adding Rokt offers to payment and order confirmation pages across its online grocery business and George brand.

Asda and Rokt expand their partnership to show offers at online checkout, they announced in a press release. The system covers Asda's online grocery business and its George clothing and home brand.

Asda uses Rokt Pay+ on payment pages and Rokt Thanks on order confirmation pages. Rokt uses AI to select an offer for each customer in real time, creating retail media revenue at the point of purchase.

Rokt revenue from George more than doubled after Asda added Pay+. The product now accounts for 51% of Rokt revenue from George and 36% across George and the grocery business. Grocery revenue from Rokt rose 72% year over year in a 30 day comparison, while customer conversion remained unchanged across both businesses.

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