Assureful and CedCommerce Launch Liability Insurance Program for eCommerce Merchants

Aug 13, 2026
Assureful and CedCommerce launched a program to distribute Pay-As-You-Sell commercial general liability insurance to eCommerce merchants in the United States.

Assureful and CedCommerce announced in a press release a distribution program for Pay-As-You-Sell commercial general liability insurance for eCommerce merchants in the United States.

The insurance is designed for merchants that sell products on major online marketplaces. It covers bodily injury, property damage, and personal injury claims.

Assureful said its system uses generative AI for underwriting and risk pricing. CedCommerce will offer the insurance through its merchant network.

Assureful is licensed in all 50 U.S. states and Washington, D.C. CedCommerce provides tools for marketplace listing, product sync, attribute mapping, advertising, storefront design, and managed services.

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