Aura and Life360 Form Strategic Partnership with $25 Million Investment

May 13, 2025
Aura and Life360 have announced a strategic partnership, with Life360 investing $25 million in Aura. The collaboration includes a commercial agreement for key go-to-market channels.

Aura and Life360 have announced a strategic partnership, as stated in a press release. Life360 will invest $25 million in Aura, and the two companies will enter a commercial agreement focusing on key go-to-market channels.

Under this partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its Employee Benefits channel. Additionally, Aura will initiate a multi-year marketing program targeting Life360 customers via the Life360 platform.

This collaboration aims to leverage the strengths of both companies in their respective markets, enhancing their ability to provide comprehensive safety solutions for families both online and offline.

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