Brand Engagement Network and Cataneo Introduce Conversational TV Ads

Brand Engagement Network (BEN) and Cataneo, which BEN acquired in June 2026, introduced conversational advertising technology at IBC2026, as announced in a press release. The technology embeds AI agents in broadcast and streaming content, allowing viewers to ask questions, receive recommendations, and place orders during commercial breaks.

The system expands on QR code based television engagement by keeping conversations and transactions within the viewing experience. The companies say the interactions may give advertisers real time transactional data alongside viewership and engagement metrics.

BEN said its conversational AI is intended to support broadcast, streaming, connected television, and other digital media. Cataneo provides software for advertising sales, scheduling, content management, monetization, analytics, customer relationship management integration, and reporting.