CMB launches Decision Intelligence Suite for market research

Chadwick Martin Bailey, known as CMB, introduced its Decision Intelligence Suite in a press release. The portfolio combines existing research, new data, predictive analytics and external market signals in tools that organizations can use for ongoing decisions.

The suite includes Intelligent Agents, which answer questions in plain language and run subgroup analysis and statistical tests. Intelligent Simulators let users examine possible scenarios through predictive models and research data, while Intelligent Personas use AI agents trained on research findings and customer data.

Intelligent Signals monitors sources including social media, news, search services, AI platforms and financial data. It combines those signals with primary research to track changes in markets and customer behavior.