Cognizant Named Global AI Services Partner for Aston Martin Aramco Formula One Team

Cognizant has been named the Global AI Services Partner for the Aston Martin Aramco Formula One Team, announced in a press release. The new designation expands the companies' six-year collaboration to apply AI across performance, innovation, and operations.

Under the partnership, Cognizant will help the team operationalize AI to create sustained value across its Formula One program. The company will focus on developing context-enabled AI systems to manage and enhance the team's fan database and data-driven decision processes.

Cognizant will provide expertise in AI engineering, cloud, data platforms, and digital operations to improve insight generation and execution in high-performance settings. Both organizations will continue joint innovation efforts aimed at advancing digital and data transformation within elite motorsport.