Cox Automotive Completes Acquisition of Fullpath

Jun 2, 2026
Cox Automotive has finalized its acquisition of Fullpath, integrating the company's AI-powered Customer Data Platform with data from Autotrader and Kelley Blue Book to create a unified automotive retail ecosystem.

Cox Automotive has completed its acquisition of Fullpath, announced in a press release. The deal brings Fullpath's Customer Data Platform and AI capabilities into Cox Automotive's ecosystem, connecting with data from Autotrader and Kelley Blue Book.

With the transaction finalized on June 1, 2026, Cox Automotive is launching an integration that merges Fullpath's customer data tools with consumer vehicle views from its owned marketplaces. The unified system combines dealer data, CRM history, DMS records, service visits, and purchase information with real-time shopper activity on Autotrader and Kelley Blue Book.

This integration provides dealers with a data platform supported by Cox Automotive's scale, allowing improved identity resolution and automation across retail operations.

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