DanAds and Nodals AI Add Outcome Based Ad Campaigns
DanAds and Nodals AI announced a partnership that combines DanAds' self service advertising technology with Nodals AI's predictive outcome capabilities, which the companies say will improve efficiency and ad yield for publishers.
Nodals AI's technology trains on publishers' first party data to predict outcomes such as clicks, conversions and video completions. Publishers using DanAds can offer outcome driven CPC and CPA campaigns through a self service workflow within their existing ad stacks, with real time protection of publisher defined eCPM price floors.
The companies said the integration works with existing ad servers through targeted key values for each advertiser.
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