Data Axle Introduces ProfileFuse for Enhanced Identity Resolution

May 13, 2025
Data Axle has launched ProfileFuse, a new solution that links business and consumer identities to improve omnichannel engagement, announced in a press release.
Data Axle Introduces ProfileFuse for Enhanced Identity Resolution

Data Axle has launched ProfileFuse, a new solution designed to link business and consumer identities, enhancing omnichannel engagement. Announced in a press release, ProfileFuse is the successor to Data Axle's B2C Link dataset and aims to provide brands with deeper insights and scalable audience activation.

ProfileFuse utilizes AI-driven identity resolution to connect business contacts with consumer identities, offering over 100 million unique linkages. This precision allows brands to better recognize and reach individuals, informing strategic decisions across various marketing channels.

The solution is designed for flexibility, supporting multiple deployment options and integration with platforms like Snowflake, Google Cloud, and Salesforce. This enables brands to expand audience reach, improve lead conversion, and enhance customer relationship management systems while maintaining privacy-first identity resolution.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Enterprise AI Brief, Sales & Marketing AI Weekly or Daily AI Brief.

Also, consider following us on social media:

Enterprise AI AI Brief AI Brief (X)
Free newsletter

Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Market report

2025 Generative AI in Professional Services Report

Thomson Reuters

This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.