DriveCentric Introduces Customer Data Platform for Dealer Groups

DriveCentric announced in a press release a Customer Data Platform that will combine customer information across dealership locations, systems and interactions. The platform will connect data from customer relationship management, dealer management and third party systems.

Its first major component, the Enterprise Customer Profile, will combine customer identity, sales history, service history, communications and activity. It will retain permissions and attribution for individual stores while using identity resolution to reconcile duplicate or fragmented records.

DriveCentric will offer the platform through an early access program for dealership groups. The company plans to use the combined data for engagement, reporting and AI features, with broader availability details to follow as development progresses.