eFormed Ventures Acquires Outdoor Life for AI Gear Marketplace

Oct 8, 2026
eFormed Ventures acquired Outdoor Life from Recurrent Ventures and plans to add an AI marketplace for outdoor gear while retaining its staff.

On October 7, eFormed Ventures acquired Outdoor Life from Recurrent Ventures, the company said in a press release. It plans to combine the publication's content with an AI marketplace for finding, comparing and buying outdoor gear.

The marketplace will use Resonance 2.0, eFormed Ventures' search, product discovery and pricing system. The technology uses factors including season, location, online activity and purchasing habits to recommend products from retailers and brands.

eFormed Ventures plans to retain all existing Outdoor Life editorial and operations staff. Outdoor Life is an outdoor recreation publication founded 130 years ago.

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