Eileen Raises Pre Seed Round and Reports Q2 Revenue Growth

Eileen said in a press release that it closed an oversubscribed pre seed funding round led by Top Shelf Ventures, with participation from DisPact Ventures, and reported 105% revenue growth in Q2. The Nashville company also said its shopper network database now includes more than 35,000 active shoppers across all 50 states.

The platform gives consumer packaged goods brands store shelf data by sending independent shoppers through a mobile app. It collects photo verified, GPS timestamped store audits covering inventory, pricing, placement, display compliance, out of stocks, missing SKUs, price variance, facings, promotional compliance, and competitive benchmarking.

Eileen said brands can send a store list and SKUs, with results returning in two to five days and pricing as low as $5 per store, with no contracts or minimums. Recent platform additions include gamified mobile capture, proprietary computer vision models, competitive benchmarking, and authorization SKU gap detection. In an example cited by the company, the platform found 19 authorization gaps for The Original Southside in Whole Foods stores in California, which led to a 117 case reorder.