Experiture Appoints Rio Longacre as Chief Commercial Officer
Experiture has appointed Rio Longacre as its new Chief Commercial Officer, announced in a press release. Longacre, an industry veteran with 25 years of experience in strategy consulting, advertising, and marketing technology, will oversee all commercial operations, including sales, marketing, partnerships, and revenue growth.
In his new role, Longacre will focus on fostering collaborative relationships with existing clients, forging new partnerships, and identifying opportunities to drive growth. His appointment comes as Experiture seeks to solidify its position as a leader in AI-powered advertising and marketing technology.
Tej Kohli, CEO of Experiture, expressed enthusiasm about Longacre joining the team, highlighting his dynamic leadership and innovative mindset as key assets for the company's vision of empowering marketers through AI-powered technology. Longacre himself is excited to join Experiture, praising the company's innovative technology and client-centric approach.
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