Firmable Raises $14 Million Series A to Expand AI Sales Platform Globally

Firmable, an AI sales platform based in Melbourne, has raised $14 million in Series A funding led by Airtree Ventures, with participation from existing investors, announced in a press release. The company plans to use the funds to expand into the United States, enhance its proprietary data infrastructure, and continue developing AI agents that automate sales processes.

Firmable’s platform consolidates sales tools into one system, built on proprietary account data rather than third-party datasets. It uses AI-driven aggregation and extraction to maintain accurate data, tracks buying signals such as leadership changes and funding rounds, and enables AI agents to act on those signals autonomously by enriching CRM records and drafting outreach.

The company serves over 1,000 customers across Australia, New Zealand, and eight Asia-Pacific markets, including CBRE, G2, Monday.com, and Canon. Co-founders Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian previously worked together at Aconex, which was acquired by Oracle for $1.6 billion.

Airtree partner John Henderson said Firmable’s proprietary dataset and AI foundation position it uniquely in the growing sales technology market, noting the team’s track record of scaling technology businesses from the Asia-Pacific region to global markets.