FirstTeam Deploys Purlin AI Tools Across Real Estate Brokerage

Jul 27, 2026
FirstTeam Real Estate is deploying PurlinOS, Purlin Close, and Purlin Offer & Negotiate across its brokerage to connect leads, CRM, contracts, closings, and commissions on one AI foundation.

FirstTeam Real Estate has partnered with Purlin to deploy PurlinOS, Purlin Close, and Purlin Offer & Negotiate across its brokerage, the companies announced in a press release.

The rollout connects leads, marketing, CRM, operations, contracts, closings, and commissions on one AI foundation. Agents can interact with an AI agent through voice, text, email, and chatbot.

FirstTeam is a Newport Beach, California based independent real estate brokerage. Purlin said its platform is used by more than 40,000 real estate professionals across North America.

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