Fox Unveils AI-Driven OneFox Media Platform

Fox Corporation has launched the OneFox converged media platform, powered by AI, to enhance media planning and targeting across its portfolio, announced in a press release. The platform, developed with AdRise, leverages AI-driven technology to optimize media planning, predictive modeling, and audience targeting.

The OneFox platform utilizes audience and contextual signals, along with behavioral and campaign analytics, to deliver personalized ad experiences. It aims to improve ad efficacy by connecting advertisers with targeted audiences through machine learning. The platform also supports campaign automation across linear, addressable, and digital media.

Fox has been developing the OneFox platform for over a year, with the beta version set to launch in the coming months and a full rollout expected by October. The initial phase focuses on audience identification and matching capabilities, working with clients through their existing adtech systems. The platform is designed to streamline operations and enhance productivity for advertisers engaging with Fox's content.