Guideline Launches AI Agent for Importing Media Plans

Oct 12, 2026
Guideline's AI Ingestion Agent converts Excel and CSV media plans into structured data, with suggested field mappings and planner review before information is saved.

Guideline announced in a press release the launch of its AI Ingestion Agent for the Media Plan Management platform. The agent converts media plan spreadsheets into structured data without requiring planners to enter the information manually.

Enterprise customers can upload Excel or CSV files to create plans. The agent reads each column, suggests mappings to the customer's templates and flags uncertain fields for review. Nothing is saved until a planner confirms the mappings.

Guideline says uploaded files are validated, and customer plan data is not used to train AI models. Each upload creates a new plan version rather than replacing earlier work. The initial release creates new plans, while support for updating existing plans and importing historical plans in bulk will follow.

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