Insurify Joins Sierra to Design AI Insurance Shopping Protocol

Insurify is joining Sierra and other technology companies as an early design partner for Poppy, the proposed AI Personal Agent Protocol, the company said in a press release.

Poppy would provide a framework for consumers to approve access, require agents to identify themselves, and let companies define what agents can do. Insurify will contribute insurance requirements covering consent, privacy, carrier attribution, coverage limits, deductibles, eligibility rules, and disclosures.

Insurify also plans to address automated quote requests that create costs without representing an actual shopper. The company already provides personalized car insurance quotes through its ChatGPT plugin, including coverage information and a purchase route through a licensed agent or insurer.