Liftoff Secures Minority Investment from General Atlantic

Jul 2, 2025
Liftoff has announced the completion of a minority investment from General Atlantic, joining existing investor Blackstone to support Liftoff's growth.

Liftoff, an AI-powered performance marketing platform, has announced the completion of a minority investment from General Atlantic, a leading global investor. This transaction, initially announced on May 5, 2025, sees General Atlantic joining existing majority investor Blackstone in supporting Liftoff's long-term growth, announced in a press release.

Liftoff, formed through the 2021 merger of Liftoff and Vungle, provides an AI-enabled platform for mobile developers to build, discover, and monetize their apps. Under CEO Jeremy Bondy's leadership, the company has experienced significant growth, driven by product expansion and customer-focused innovation.

Goldman Sachs & Co. LLC and Jefferies LLC served as financial advisors, while Simpson Thacher & Bartlett LLP acted as legal advisor to Liftoff and Blackstone. Morgan Stanley & Co. LLC and Paul, Weiss, Rifkind, Wharton & Garrison LLP advised General Atlantic.

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