Limitless Labs Brings AI Customer Research to SACHEU

Sep 23, 2026
Limitless Labs and SACHEU are using customer reviews, creator preferences and social videos to guide product decisions.
Limitless Labs Brings AI Customer Research to SACHEU
Image: Limitless Labs via PR Newswire

Limitless Labs and SACHEU announced a partnership to use customer and creator data in the cosmetics brand's product decisions, according to a press release. The companies are using Limitless Labs' Social Mirror Audiences technology to analyze more than 22,000 reviews across 22 SACHEU products and 184,060 social videos.

SACHEU refined the custom audience with its internal data. The companies report that this improved preference accuracy by about 30 percentage points compared with an unrefined audience and reduced research timelines from weeks to days.

Since January, the system has analyzed 7,391 reviews to identify guidance for using the Peel-Off Lip STAY-N. SACHEU has also used it to assess creator preferences before a lip shade launch and analyze social videos for shade appeal. The brand retains control over formulation, creative work and product decisions.

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