L'Oréal Luxe and Dataland Create AI-Driven Olfactory Experience in Los Angeles

May 12, 2026
L'Oréal Luxe has partnered with Dataland, the new immersive art and AI museum founded by Refik Anadol and Efsun Erkılıç, to present twelve fragrances inspired by the Amazon rainforest that respond in real time to digital artworks during the museum's opening exhibition in Los Angeles.

L'Oréal Luxe has partnered with Dataland, the new immersive art and sensory AI museum founded by Refik Anadol and Efsun Erkılıç, to create a unique olfactory experience. The collaboration was announced in a press release.

Opening on June 20, 2026, in Los Angeles, Dataland will feature five galleries covering 2,300 square meters with a display resolution of 1.5 billion pixels. The inaugural exhibition, titled Machine Dreams: Rainforest, will integrate twelve fragrances designed by L'Oréal Luxe in partnership with Refik Anadol Studio.

Each scent is inspired by the Amazon rainforest and will be diffused dynamically in real time, adapting to the artworks and visitor movements. The installation transforms digital art into a multisensory experience that blends visual and olfactory expression.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like Daily AI Brief.

Also, consider following us on social media:

AI Brief AI Brief (X)
Free newsletter

Retail & Ecommerce AI Weekly

The weekly on AI in retail and ecommerce: shopping agents, online stores and marketplaces, checkout, and AI inside physical stores.

AI Token Webinar

Whitepaper

Tensordyne Napier: What If One Rack Could Do the Work of Nine?

Tensordyne

This Tensordyne whitepaper presents Napier, an inference-focused AI processor and rack-scale system based on the company’s TDN Math logarithmic number system. It examines infrastructure requirements for large mixture-of-experts and agentic models, compares major inference architecture approaches, and details the TDN AIP processor, TDN72 pod, TDN Link fabric, and Napier Ultra configuration. The paper reports simulation-based performance, cost, and accuracy-validation results, including Tensordyne’s projected comparison of one Napier rack with a nine-rack Nvidia Rubin plus Groq deployment; the chip is reported as taped out and in fabrication.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.