Markmi Secures €1.1M to Expand AI Markdown Assistant in Fashion Retail

Apr 2, 2025
Fashion tech startup Markmi has raised €1.1 million to expand its AI-driven markdown assistant across Europe and the U.S., enhancing pricing strategies for retailers.

Markmi has raised €1.1 million in seed funding to accelerate the deployment of its AI-powered markdown assistant across Belgium, the Netherlands, the Nordics, and the U.S. later this year, announced in a press release. The startup aims to help fashion retailers make data-driven pricing decisions, improving sell-through rates and profitability.

The AI assistant replaces traditional methods like spreadsheets, offering clear price recommendations by analyzing multiple scenarios quickly. Retailers such as C&A, G-Star, Zizzi, ZEB, and Torfs have already reported revenue growth of 5–10% and margin improvements of 2–5% during markdown periods.

The funding round includes contributions from fashion and tech investors, including Wolf, the Torfs family, and tech veterans like Lorenz Bogaert and Matthias Geeroms. Markmi plans to evolve into a comprehensive AI-powered pricing platform, expanding into full-price optimization and promotional management.

We hope you enjoyed this article

Consider subscribing to one of our newsletters like AI Funding Brief, Enterprise AI Brief or Daily AI Brief.

Also, consider following us on social media:

AI Funding News AI Brief AI Brief (X)
Free newsletter

AI Funding Brief

AI Token Webinar

Industry analysis

2025 Global Business Services Agenda: Gen AI Takes Center Stage

The Hackett Group

This industry analysis by The Hackett Group explores the transformative impact of generative artificial intelligence (Gen AI) on global business services (GBS) in 2025. The study highlights the shift from exploration to acceleration of Gen AI initiatives, with 89% of executives advancing these projects to improve customer satisfaction, innovate products, and reduce costs. The report also discusses the challenges and strategies for successful Gen AI adoption, emphasizing the need for a technology-enabled operating model and the importance of reskilling the workforce.

Read more

You may also like

Free, six days a week

Daily AI Brief: the AI news that matters, in your inbox.