MikMak Adds SPINS Retail Data to AI Commerce Platform

Sep 15, 2026
MikMak has added SPINS sales and inventory data to its commerce platform, alongside new AI connections, analytics tools and product availability features.

MikMak introduces commerce platform updates that integrate sales and inventory data from SPINS, according to a press release from SPINS, which owns MikMak. The updates cover commerce measurement, planning, product availability and automated workflows.

MikMak Aura now combines SPINS point of sale data with first party signals from 1.5 billion global shoppers across more than 8,000 retailers. It supports store level scenario planning and measurement of incremental growth. Expanded product availability tools use more than 12 billion weekly observations and refresh inventory data daily through the SPINS Journey Feed from Datasembly.

MikMak Insights MCP connects the platform's commerce data with OpenAI, Claude and Microsoft Copilot. Updates to the Mak agent add conversational setup for media links, Retailer Direct configurations and Brand.com experiences, along with multi turn analytics, executive summaries and report generation.

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