Mirakl Reports 30% GMV Growth and $177M ARR Amid AI Investment Surge

Mirakl has reported a 30% increase in Gross Merchandise Value (GMV) and $177 million in Annual Recurring Revenue (ARR) for 2024, announced in a press release. This growth is attributed to the company's strategic focus on expanding its AI capabilities and the successful integration of its solutions.

In 2024, Mirakl achieved full-year profitability on its core solution, the Mirakl Platform, which supports marketplace and dropship operations. The company also completed the acquisition of Adspert in December 2024, enhancing its position in retail media.

Mirakl has more than doubled its AI investments, with over 50 engineers dedicated to AI development. The company plans to invest in AI in 2025 an amount equal to the total of the last three years combined. This investment is part of Mirakl's strategy to transform its business model into an AI-based multi-solution ecosystem, including the launch of Mirakl Connect and the expansion of Mirakl Ads.

The company's AI-powered solutions, such as the Catalog Transformer, have been pivotal in automating processes and enhancing efficiency for enterprises. Mirakl's commitment to AI is further demonstrated by its integration of advanced models like Meta's Llama, OpenAI's ChatGPT, and Mistral's 7b for commerce-specific use cases.