Multiply Launches AI Agent to Reduce Google Ads Waste

Multiply introduced its Ad Spend Recovery Agent in a press release. The AI tool analyzes Google Ads search terms each day and flags traffic that does not match advertiser intent.

The agent recommends adding negative keywords, pausing keywords, redirecting budgets, and improving quality scores. Marketers can also give instructions in plain English, which the tool converts into scheduled automations that users can review and edit. Actions that affect spending require human approval.

The product includes a campaign workspace, an actions feed, the Ask Dot AI analyst and operator, and pipeline attribution that connects campaign spending with pipeline revenue and cost per opportunity. Multiply says its prospect data shows an average of $126,000 in wasted Google Ads spending per year.