NASSR FC Names HUMAIN Official Sponsor for 2026 to 2027 Season

July 29, 2026
NASSR FC and HUMAIN have announced a strategic sponsorship for the 2026 to 2027 season covering jersey sponsorship, naming rights for a new training center, and AI use in football operations.
NASSR FC Names HUMAIN Official Sponsor for 2026 to 2027 Season

NASSR FC and HUMAIN announced a strategic sponsorship that names HUMAIN as the club's Official Sponsor for the 2026 to 2027 season, according to a press release.

The agreement includes jersey sponsorship, naming rights for NASSR FC's new training center, and the use of artificial intelligence across elite football. HUMAIN is a PIF company that provides full stack AI capabilities.

The companies said the sponsorship covers technology applications for football activities on and off the pitch. No financial terms were disclosed.

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