Olyzon Launches AI Advertising Orchestration Platform
Olyzon expands its agentic connected TV advertising platform with a full launch of its advertising orchestration technology, the company said in a press release. The platform uses AI agents to manage campaigns from planning through execution and measurement while buyers retain their existing tools and direct inventory agreements.
The agents connect with demand side platforms including Amazon DSP, DV360, The Trade Desk and Yahoo DSP. Other integrations cover inventory and supply platforms such as Universal Ads, Vibe, Spotify and PubMatic, along with measurement services including DoubleVerify, Xpln, Lucid and Innovid.
Buyers can set budget limits, approval thresholds, platform allocations and other campaign constraints. The agents can adjust budgets, bids and inventory decisions across platforms, while users retain execution control and receive an audit log of changes.
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