Omnicom Media and Rembrand Bring In Content Ads to Streaming

Omnicom Media, part of Omnicom, and Rembrand announced a partnership in a press release that will let brands plan and place ads inside streaming content from multiple media companies. The system combines Acxiom audience data, the Omni platform and Rembrand's VISTA platform.

VISTA uses AI to scan publisher content and identify scenes where ads can be inserted. Acxiom audience segments are matched with streaming viewing data to identify relevant shows, movies and genres, then mapped against available placement opportunities.

Omnicom Media's Content Collective will receive initial access to the system and participating streaming inventory. Media teams can plan these placements alongside other advertising investments and activate them across participating publishers.