OpenAI Acquires AI Personal Finance Startup Hiro
OpenAI has acquired Hiro, an AI-driven personal finance startup, according to an announcement on Hiro’s website. The terms of the deal were not disclosed.
Hiro said it will stop operating its financial planning app on April 20, 2026, and permanently delete all user data from its servers by May 13. Existing users can export their data until that date via the company’s web app. The startup’s team will join OpenAI as part of the acquisition.
Founded in 2023, Hiro built an AI-powered tool that helped users model different financial scenarios based on their income, debts, and expenses. The company had managed over $1 billion in client assets before announcing the acquisition.
Hiro’s founder, Ethan Bloch, previously created the banking app Digit, which was sold to Oportun in 2021. The acquisition marks OpenAI’s continued interest in expanding its capabilities in financial and business-related AI applications.
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