OpenAI Says ChatGPT Ads Reach $1 Billion Annualized Run Rate

September 01, 2026
OpenAI says its ChatGPT ads business has reached a $1 billion annualized revenue run rate after testing began in February.
OpenAI Says ChatGPT Ads Reach $1 Billion Annualized Run Rate

OpenAI said its ChatGPT advertising business has reached a $1 billion annualized revenue run rate after it began testing ads in February, MarketWatch reports.

The company said tens of thousands of advertisers have paid to place ads alongside ChatGPT answers. Ads are shown to users on the free version of ChatGPT and to subscribers on the ChatGPT Go plan, which costs $8 a month.

OpenAI also said businesses in India, Europe, the Middle East and North Africa can now buy ChatGPT ads more easily. The company plans to add more ad tools, buying options and formats for advertisers.

OpenAI previously said its ads program reached a $100 million annualized revenue run rate in March. The company has set a target of $2.5 billion in ad revenue by the end of 2026.

We hope you enjoyed this article.

Consider subscribing to one of our newsletters like Daily AI Brief or Sales & Marketing AI Weekly.

Also, consider following us on social media:

AI Brief AI Brief (X)

Subscribe to Sales & Marketing AI Weekly

News about AI tools and innovations for Sales and Marketing professionals.

AI Token Webinar

Market report

2025 Generative AI in Professional Services Report

Thomson Reuters

This report by Thomson Reuters explores the integration and impact of generative AI technologies, such as ChatGPT and Microsoft Copilot, within the professional services sector. It highlights the growing adoption of GenAI tools across industries like legal, tax, accounting, and government, and discusses the challenges and opportunities these technologies present. The report also examines professionals' perceptions of GenAI and the need for strategic integration to maximize its value.

Read more

You May Also Like