OpenAI Tests Visual Ads During ChatGPT Image Generation

Oct 6, 2026
OpenAI will test visual ads during ChatGPT image generation in the United States later this month. The ads will remain separate from generated images.
OpenAI Tests Visual Ads During ChatGPT Image Generation

OpenAI will test visual ads during ChatGPT image generation in the United States later this month, according to BleepingComputer. The initial test will involve a group of advertisers.

The ads may use images to show products, their uses, or experiences linked to services. OpenAI says they will be labeled, remain separate from generated images, and not affect ChatGPT responses.

OpenAI is also adding conversion measurement integrations with Hightouch, Tealium, LiveRamp, AppsFlyer, Adjust, Branch, Triple Whale, and Kochava. DoubleVerify and Integral Ad Science will assess brand suitability without receiving access to private user conversations.

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