Ours Privacy Raises $15M for Healthcare Marketing Data Platform
Ours Privacy has raised $15 million in Series A funding led by Lightbank and Health Velocity Capital, the company announced in a press release. Existing investors Rock Health, Lakehouse, TMV, Switch Ventures, Starfire Ventures, GreyMatter, and others also participated.
The Houston company offers a customer data platform for healthcare marketers that is compliant with HIPAA. The platform uses tracking on servers to collect and connect data from multiple sources, and lets marketers filter sensitive information before data reaches ad platforms or analytics tools.
Ours Privacy was launched in 2024 by Jessica Holton, Adam Putterman, and Tyler Zey after they worked on marketing and analytics at their telehealth company, Ours Wellness. The platform includes a web scanner, consent management, A/B testing, and analytics.
The company says it serves more than 200 healthcare organizations. It integrates with Google Ads, Meta Ads, DSPs, EHRs, scheduling platforms, and data warehouses. The new funding will support further investment in the platform for enterprise healthcare organizations.
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