PR Newswire Outlines Brand Visibility Strategies for AI Search

PR Newswire said in a press release that communications and marketing experts discussed brand visibility in AI search at an event in its London office. The session covered how platforms including ChatGPT, Gemini and Google AI Overviews discover and cite information about organizations.

Speakers said credible press releases and earned media coverage can help brands secure citations in AI generated answers. They recommended publishing structured content that directly answers common questions and includes clear details, original data and attributable quotes.

The speakers also recommended tracking brand mentions, sentiment and citations across AI responses alongside news and social media analysis. PR Newswire said its Amplify platform provides content recommendations and data for measuring visibility in answer engines and generative search.