PR Newswire Details How AI Agents Find and Use Content

Sep 26, 2026
PR Newswire says AI agents use online content for training, indexing and responding to demand, creating new considerations for how organizations structure published information.

PR Newswire detailed in an article how AI agents use online content for training, indexing and responding to demand. The company said AI bots accounted for 57% of web traffic as of June 2026.

PR Newswire recorded nearly 4.7 million daily training requests from AI agents, about 250,000 daily page indexing requests and more than 750,000 daily demand signals. Training can establish information within a model, indexing can make pages available for citation, and demand occurs when a person or bot requests information.

The article describes five levels of AI assisted search: answering, researching, comparing, recommending and acting. At the final level, agents can complete tasks such as bookings, purchases, filings and messages on a user's behalf.

PR Newswire recommends placing key information early, using clear structure, adding context and supporting claims with credible evidence. It says these practices can help content remain accessible to people, search systems and AI agents.

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