Predactiv Introduces People Model for Audience Prediction

Sep 30, 2026
Predactiv introduced a foundation model that analyzes behavioral data to help marketers build and activate audience segments.

Predactiv introduced the People Model, a foundation model that analyzes human behavior, the company said in a press release. The model is available through the Predactiv Data Platform, Platform API, and MCP Server.

The People Model learns from activities such as purchases, article visits, viewing habits, and social posts. Its architecture includes separate event, behavior, and psychographic models that connect individual actions with broader patterns and profiles.

Predactiv says the model was trained on behavioral data from the open web. Marketers can use it to build, size, and activate audience segments, including through ChatGPT, Claude, and other AI tools connected to the company's MCP Server.

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