PRophet and Hootsuite Expand Partnership for Enhanced Media Intelligence

Stagwell's PRophet has announced an expanded global partnership with Hootsuite to enhance social and media intelligence through AI, as stated in a press release. The announcement was made at the Cannes Lions International Festival of Creativity.

The partnership will see PRophet integrating Hootsuite's advanced social listening capabilities into its MIND media intelligence platform via an API. This integration aims to provide clients with seamless end-to-end intelligence across earned and social platforms, enriching journalist and outlet profiles with verified social data and audience insights.

This collaboration marks a significant milestone for both companies, as they aim to deliver a comprehensive global solution that bridges social and traditional media intelligence. The agreement extends to all Stagwell agencies, allowing them to access Hootsuite's services exclusively through PRophet, simplifying procurement and standardizing technology across the network.

The partnership is designed to unlock deeper insights and facilitate faster data-driven storytelling for communicators worldwide, benefiting hundreds of clients across various industries, including consumer goods, healthcare, financial services, and technology.