Scowtt Appoints Ben Trenda as Chief Revenue Officer
Scowtt announced in a press release that it appointed Ben Trenda as chief revenue officer. He will oversee enterprise sales, agency relationships, partnerships and market strategy.
Trenda has more than two decades of experience in advertising technology. His previous employers include Overture, Yahoo, AOL and Rubicon Project, now Magnite. He also held leadership roles at iSocket, Are You a Human, Goodtalk, Parsec Media and Spaceback.
Scowtt said it doubled annual recurring revenue and tripled its customer base during the first half of 2026. Its technology has been used across more than $500 million in performance marketing spending, and the company is approaching $10 million in annual recurring revenue.
The company connects first party customer data and behavioral signals with AI models that predict purchase likelihood and future customer value. It sends those predictions to Google, Meta and TikTok advertising systems. Scowtt previously raised a $12 million Series A led by Inspired Capital.
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