Sizzle Brings Synth Human Rosa to Sheraton Universal Hotel Guests

Oct 13, 2026
Rosa, a conversational AI Synth Human, offers hotel services and destination guidance through video conversations on guests phones in more than 33 languages.

Sizzle introduces Rosa, a conversational AI Synth Human created for guests at Sheraton Universal Hotel, the companies said in a press release. Rosa holds face to face video conversations on guests' phones around the clock in more than 33 languages and requires no app or dedicated hotel hardware.

Guests reach Rosa by scanning a QR code in their arrival letter. They can ask about reservations, parking, valet service, room service, dining, amenities and hotel shuttles, and Rosa connects them with the appropriate hotel team when human assistance is required.

Rosa also provides guidance on Universal Studios Hollywood, Universal CityWalk and other nearby attractions through Sizzle's Experience Pass. The hotel receives a system to monitor and improve Rosa's responses, including their accuracy, tone and service details.

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