Structurely Rebrands as 21X and Launches Sports Revenue Platform

Oct 7, 2026
Structurely has rebranded as 21X and launched 21X SPORTS, an AI platform for ticketing, merchandise and other revenue campaigns.

Structurely rebrands as 21X and launches 21X SPORTS, a sports revenue platform developed with GameAbove Sports, the company announced in a press release. CapStone Holdings, the parent company of 21X and GameAbove, is providing new funding and resources for the expansion.

21X SPORTS uses AI across voice, SMS and email to contact fans and customers, answer questions, identify interest and route qualified prospects to staff. It supports ticket sales and renewals, merchandise offers, lapsed buyer engagement and other revenue campaigns for college athletic departments, professional and minor league teams, leagues and sports companies.

Existing Structurely services, integrations, support and platform access will continue under the 21X name. GameAbove Sports will contribute industry relationships, business development experience and sales expertise.

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