Suntory Global Spirits Partners with Globant for AI-Powered Insights

Suntory Global Spirits has partnered with Globant to create a generative AI-powered Commercial Insights Agent, announced in a press release. This collaboration aims to streamline decision-making processes across product development, marketing, sales, and strategy by providing Suntory employees with rapid access to data insights and self-service intelligence.

The AI agent is designed to interpret complex business queries across various data sources, eliminating the need for manual insight requests. This automation reduces operating costs and accelerates time-to-action, allowing Suntory's teams to focus on strategic tasks. The agent also offers self-serve decision support, enabling teams to independently generate reports and access data insights without relying on other departments.

Additionally, the Commercial Insights Agent provides contextual recommendations powered by generative AI, enhancing decision-making speed. This initiative marks the beginning of Suntory's broader AI strategy, with plans to expand the agent's use to brand planning, commercial forecasting, and innovation pipelines.