Trimble Launches Freight Marketplace with Procter & Gamble as First Customer

Trimble has launched its AI-powered Freight Marketplace in North America, with Procter & Gamble as the first shipper customer, announced in a press release. The platform connects shippers, carriers, and brokers to automate the bidding process, offering a centralized digital freight procurement solution.

Freight Marketplace, which has been operational in Europe since 2023, allows users to discover reliable partners and negotiate competitive rates through strategic, lane-level, and spot bidding. The platform also features AI-powered verification for carrier identity and insurance details, enhancing security and confidence in freight transactions.

Procter & Gamble's adoption of the platform underscores its potential to streamline bidding processes and foster productivity across the supply chain industry. The Freight Marketplace is now available to all shippers, carriers, and brokers in North America and Europe.