United Way 211 Pilots AI-Powered Crisis Response with Frontline Group

Oct 8, 2025
United Way of Greater Kansas City's 211 service has partnered with Frontline Group to launch a 90-day pilot of an AI-powered communication platform to enhance crisis response.

United Way of Greater Kansas City's 211 resource and referral line has partnered with Frontline Group to launch a 90-day pilot of Frontline Quest, an AI-powered communication intelligence platform. This initiative, announced in a press release, aims to transform crisis response at the contact center level by integrating advanced AI and Virtualized Conversations (vCons) into 211's operations.

The pilot program is designed to capture every voice interaction as a secure, searchable, and context-rich digital asset, enhancing the speed and empathy with which 211 serves its communities. Dr. Todd Jordan, Vice President of Community Impact and Executive Director of 211 at United Way of Greater Kansas City, highlighted the pilot's potential to move beyond traditional reporting metrics to create a dynamic, learning system that supports the organization's mission.

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