Visa Introduces AI-Driven Commerce and Stablecoin Initiatives

Visa has unveiled its latest initiatives in the payments sector, focusing on agentic commerce and stablecoins. At its recent global product event, Visa introduced Visa Intelligent Commerce, a technology designed to enable AI agents to browse, select, purchase, and manage transactions on behalf of users. This initiative involves partnerships with leading tech companies such as Anthropic, Microsoft Corporation, OpenAI, and others.

Visa's new offering includes AI-ready cards that utilize tokenized digital credentials, AI-powered personalization based on user-approved spending data, and AI-managed payments where users set spending limits and conditions for the AI agents. This move aligns with similar efforts by other major payment players like Mastercard and PayPal, who are also exploring agentic commerce.

In addition to its AI initiatives, Visa has partnered with Stripe-owned Bridge to facilitate the issuance of stablecoin-linked Visa cards. This collaboration aims to enable fintech developers to offer these cards to customers across multiple countries through a single API integration, allowing cardholders to make purchases from a stablecoin balance at any Visa-accepting merchant location.