Lightroom mobile can now use generative AI to open closed eyes in photos. The tool matches the subject’s appearance using other images in the user’s library when available.
Adobe and Heathrow Airport have expanded their partnership to provide personalized digital services and improve the visibility of airport information on AI platforms.
Graphwise updated its AI context platform with response evaluation, automated data ingestion, multilingual content governance and expanded workflow automation.
Omnicom has expanded its partnership with Adobe to develop an AI-powered Agentic Operating Model for enterprise marketing across retail, financial services, pharmaceuticals, and automotive sectors. The system integrates Omnicom’s Omni platform with Adobe’s technology to unify strategy, creative, and activation processes.
Adobe has introduced the Firefly AI Assistant, a new tool that can perform tasks across Creative Cloud applications such as Photoshop, Premiere, and Illustrator. The assistant, entering public beta soon, can execute multi-step workflows and adapt to user preferences over time.
Adobe has announced an agreement to acquire Semrush for $1.9 billion in cash, offering $12 per share for the SEO and brand visibility platform. The deal, approved by both companies' boards, is expected to close in the first half of 2026 pending regulatory and shareholder approval.
Infosys and Adobe have announced a strategic collaboration to enhance marketing transformation using AI, as stated in a press release. The partnership aims to unify customer experiences and streamline workflows.
Adobe has launched a new tool to help creators protect their images from being used in AI training, similar to a robots.txt for images.
Synthesia, a UK-based AI video startup, has secured investment from Adobe Ventures after achieving $100 million in annual recurring revenue.
Saifr has announced a new integration with Adobe GenStudio, enhancing compliance in financial services marketing through AI-powered solutions.
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