Meta's Muse Passes 10 Million US Downloads in 40 Days

Oct 20, 2026
Meta's Muse recorded 10.2 million US downloads within 40 days of its launch, while daily active users reached 2.5 million.
Meta's Muse Passes 10 Million US Downloads in 40 Days

Meta's Muse has passed 10 million US downloads within 40 days, extending its rapid growth after downloads topped 3.4 million in September, according to TechCrunch. Sensor Tower estimates the AI companion recorded 10.9 million downloads since its September debut, including 10.2 million in the US.

Muse is one of 12 mobile apps to reach 10 million US downloads within its first 40 days. Its US retention rate was 30% after seven days and 23% after 14 days, compared with averages of 19% and 16% for ChatGPT, Claude and Grok.

Daily active users reached 2.5 million on October 16, up 15% from the previous week. Meta allocated 39% of its October advertising spending to Muse, up from 23% in September. The app also held the top position on the US App Store for all but one day since launch and ranked first on Google Play during the past 30 days.

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